Document Type : Research Article
Kazan Federal University, Institute of Management, Economics and Finance
Kazan National Research Technological University, Russia.
Kazan Federal University, Institute of Management, Economics and Finance, Russia.
Providing tourists with sufficient information is one of the most crucial tasks to tourism operators. One way of achieving the goal is by means of language. This paper thus aims to discuss the functions of language in shaping various types of information to cater tourists’ diverse needs. The scientific article analyzes the role of language functions and cultural familiarity in improving industrial tourism in the republic of Tatarstan through historical and industrial heritage. Despite the fact that the practice of organizing and conducting excursion programs to industrial enterprises and factories in Russia and in foreign countries has a long history, nevertheless, this is a new direction for the modern tourism industry. At the moment, this type of tourism in Tatarstan is only at the initial stage of its development, but nevertheless, its potential is very high. The Republic of Tatarstan is one of the largest industrial and economic centers of Russia. The topic of the role of language functions and cultural familiarity in improving industrial tourism has not been structured. In order to effectively develop this issue, the potential of the historical and industrial heritage and museums of industrial enterprises of the Republic of Tatarstan has not yet been studied in domestic science. The findings put emphasize on the important information on tourism commodities that tourists need to know about main issues in general which includes cultures and history. Similarly, the findings highlight that the language use in tourism promotional materials is geared towards foregrounding those types of information. However, not all types of information needed by tourists are given equal attention.